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Geraldine Meade - New Professional Development Director

Leading eye care provider Optical Express has appointed Geraldine Meade as its new Professional Development Director.

After several months of searching, this new role within Optical Express has been filled by Geraldine Meade, who was formerly Managing Director of Scottish eye care chain Black & Lizars. Her primary focus will be to deliver continuing professional development to Optical Express’s clinical and retail staff.

With 25 years of experience in the optical industry, Geraldine has grown her career from Optical Advisor to Managing Director.

Geraldine held a number of positions at Black & Lizars, including Chief Operating Officer where she overseen the running of the firm’s 25 practices, before becoming Managing Director. At Optical Express she will be responsible for the professional development of staff across the company’s network of clinics in the UK and Ireland.

Optical Express is the largest provider of laser eye surgery in the UK and worldwide its surgeons have performed more than 2 million refractive surgery procedures.

Geraldine said: “I’m extremely proud to be appointed Professional Development Director at Optical Express and I’m relishing the opportunity to grow and develop my career within such a large company.

"As well as having responsibility for a wider geographical reach, I now have the opportunity to work with optical professionals across all services, from dispensing glasses to complex surgeries such as lens replacement, laser eye surgery and cataract procedures.

“I’m also looking forward to working closely with David Moulsdale and the other members of the Optical Express Executive Leadership Team. Their dedication to improving access to life-changing treatment and raising standards in the ophthalmic industry is exactly the kind of environment I want to work in.”

Geraldine’s new role will see her deliver the company’s Continuous Education and Training (CET) project which launches in March.

Aimed at providing a greater understanding of technology used in advanced eye surgery procedures, the first phase of the CET programme will consist of 22 completely free events across the UK/Ireland and will be open to all clinicians within the optical industry, early booking is highly recommended.

The CET project will be launched on March 7 in Optical Express’ flagship Glasgow clinic as part of the company’s 25th anniversary celebrations. Similar events will be held across the country, including in Manchester, Liverpool and London with full details to be confirmed on <> or enquire at <>

Attendees will receive a complimentary ‘change a life’ surgery voucher for themselves, a friend or family member. Among the complimentary advanced vision correction procedures offered by Optical Express are intraocular lens surgery, presbyopia treatment, dry eye treatment and corneal collagen cross linking to treat keratoconus.

David Moulsdale, Chairman and Chief Executive of Optical Express, said: “We’re delighted to have Geraldine join the team at Optical Express.

“Her 25 years’ experience and the knowledge she’s gained throughout her career will undoubtedly help us continue to increase the delivery of the highest quality of training to our staff.

“The CET programme that Geraldine is delivering will also provide an insight to the wider industry into the latest technology and procedures we use at Optical Express.

“Main stream Optometry professionals might not currently fully understand the intricacies of the procedures we can offer as a full-service eye care specialist.”